Intango Invests in Fixel to Drive AI Powered Audience Segmentation for Advertisers
We are happy to announce that Intango has invested in Fixel, who are focused on making audience segmentation simple and actionable for advertisers.
Fixel is a Techstars Atlanta 18 Alumni and has managed to capture the attention of a few global customers and partners such as AutoTrader.com, Watches.com, Altice and AppsFlyer.
Previous investors include Techstars, Cox Enterprises, angel investor Yaron Nahari (WebPals, BigaBid) and others.
TechStars Atlanta 2018 Demo Day video:
What is Fixel?
Fixel’s AI-powered platform learns how users interact with any website. By applying advanced machine learning algorithms, it highlights only those visitors that matter most.
The system analyzes dozens of parameters of user interaction on the website in real-time and crunches them into an actionable audience on the customer’s selected ad platforms such as Google Ads, Facebook Ads and many more.
Fixel was founded by two brothers; Etgar and Hadar Shpivak (CEO and CTO) who were joined by Elad Levy who now serves as the Head of Growth. The company has offices in Atlanta and Tel Aviv.
In the picture from left to right: Elad Levy, Etgar Shpivak and Hadar Shpivak
Why did we invest in Fixel?
“We know how difficult is it to run a successful retargeting campaign, and though 88 percent of advertisers worldwide use retargeting, spending 42 percent of their budget on it, it is still considered a very challenging task (and many times manual) to retarget the most valuable users” explained Eran Savir, head of Intango’s AdTech Accelerator program.
“Fixel has a proven, working product, that provides an off the charts increase in key KPIs such as revenue and ROAS. After we tested Fixel on our own assets the decision to invest in Fixel was easy”.
Fixel joins Intango’s portfolio while Intango becomes both an investor and a partner.
“We are equally happy and excited to join the Intango family” added Fixel’s Co-founder and CEO, Etgar Shpivak. “Working with Eran and the team, we discovered true partners we can grow with. This is just the beginning of a great partnership, that we believe can drive value to both Fixel and the Intango ecosystem”